India's highways are littered with businesses dependent on the multitude of traffic passing each day. Dhabas (Restaurants/Cafes) typically use signboards or lit signage to attract customers.
Take an emerging superpower, a burgeoning economy and a contest to design an iconic symbol to represent your country's currency and what do you get? A fresh simplistic character with which India's government hopes will become as globally recognizable as the $, ¥ and €.
Quietly building it's presence in India, Wipro evolved into a IT behemoth within it's home country and beyond. In addition to the IT business, Wipro also has a leadership position in niche market segments of consumer products and lighting solutions. Founded in 1945 as a vegetable oil trading company, the technology division didn't come about until 1980.